Wednesday, March 04, 2009
Blink
by Malcolm Gladwell
A very interesting vision about how our brain can make accurate snap decisions that are critical for survival yet can also cement bias.
Malcolm Gladwell explains the “Blink” phenomena (the decisive first moments of a glance) by focusing on several stories showing both the positive and negative effects. An easy read that (I’m not trying to be funny) instantly grabbed my attention and opened my eyes to how our brain processes decision-making.
A very interesting vision about how our brain can make accurate snap decisions that are critical for survival yet can also cement bias.
Malcolm Gladwell explains the “Blink” phenomena (the decisive first moments of a glance) by focusing on several stories showing both the positive and negative effects. An easy read that (I’m not trying to be funny) instantly grabbed my attention and opened my eyes to how our brain processes decision-making.
